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Veterans Day – Make it Count
Veteran’s Day is barely a holiday in the US, except as a retail sales gimmick. But why should we expect this to be different? Fewer than 2% of us have ever served in the military. And since we moved...
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Common Small Business Problems Hinder Success
One of the advantages of consulting is that you get to see others’ mistakes. And learn from them. I have made more than my fair share of mistakes. Yet, I still am surprised by how often the basics...
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May, Memorial Day and Our Military: Lessons for Now
Nurses Memorial at Arlington National Cemetary (Photo credit: Wikipedia) Memorial Day, the critics charge, has become nothing more than the start of summer vacations and summer sales. Yet, May is the...
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Government Shutdown: React, Communicate, Control
Small organizations are at extra risk during the government shutdown – you already know that. But what can you do? 1. Keep your fears at home. Your employees need concrete information and clear...
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Social Marketing Predictions for Small Business in 2015 [Archived Webinar]
Social Marketing Predictions for Small Business in 2015 Social Media is the most common activity on the Web today, with the average user spending 37 minutes per day on social networks. The reach of...
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Happy Anniversary Alexandria SBDC!
Photo Credit: Nina Tisara Today, December 17, 2014 is the 18th anniversary of the Alexandria SBDC. The photo accompanying this blogpost shows the ribbon cutting on the same day in 1996; you will...
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Getting Ready for Business in the New Year
Start wherever you are and start small. -Rita Baily With each past year behind us with hopefully more good memories than not, business owners around the country usually spend this time of year looking...
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Write-able Resolutions for the New Year
Getting more exercise, keeping track of finances better—January is a great time to start a new leaf. For the past several years, I have suggested to colleagues and clients that they also use the new...
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Caring for your Equipment in the Cold
Currently I have been sequestered to my room. I have a box of tissues, a quart of oj and have digested almost an entire season of Grey’s Anatomy. Tis the season for colds and with the change in...
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5 New Year’s Resolutions for Your Small Business
We’re all used to the practice of making resolutions at the start of the year about things that we wish to do in our personal lives, whether it is losing a few extra pounds, finishing a degree or...
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Marketing Trends for 2015
On January 13, Maurisa Potts presented a workshop on Marketing Trends for 2015. This workshop focused on the top marketing trends that small businesses need to be aware of and gave ideas on what to do...
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Restaurant Week Brings New Customers and Grows Business
Alexandria’s Winter Restaurant Week is getting ready to kick off. From January 23 – February 1, 2015, restaurants will be offering dinner for two for $35 or a three-course dinner for $35. This year,...
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It Starts With One
Solopreneurs, consultants, coaches, artists, independent contractors, freelancers – whatever you call them, the single person business is thriving. Over 8% of the workforce in 2013 were solopreneurs,...
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Retail Architect 2015 Trends: between new and passé is timeless
It is possible to think of this shop as “timeless,” as a quick look says a lot about their customer. Doubtless a romantic woman who places feminine style before budget and appreciates a bit of drama....
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The Importance of a Professional Headshot
Your headshot says a lot about you. Do you look like a confident person? Do you take care in your appearance? Do you seem like a professional? These are all questions that hiring departments may think...
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Roundtable Recap: Productivity Tech Tools for Task & Project Management
This week’s post was written by Ray Sidney-Smith of W3Consulting, social media consultant and facilitator of the monthly Roundtable for the Alexandria SBDC. The famed Pareto Principle, named after the...
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What a retail architect really does.
It is probably safe to say that many people know little, if anything, about what a retail architect actually does. How, then, can one benefit from an architect’s, or other design professional’s,...
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Getting a Trademark
Getting a Trademark As one of the smallest businesses in the City of Alexandria, VA, I never really considered getting a trademark. My previous employer, a small software development firm applied and...
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Drive Sales By Making Your Location A Destination
This post was written by Paul Williams, marketing expert and founder of Idea Sandbox and the do-it-yourself local store marketing website LSMGuide. When you think of a destination, what comes to mind?...
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